Evaluating Data to Uncover Actionable Insights

Social Media Report

I conducted a thorough analysis of the New York Knicks' social media activity, utilizing the organization's actual data from the first quarter of the fiscal year. I then compiled a detailed report to offer strategic recommendations for future endeavors. Drawing upon knowledge gained from the Sports Media Relations and Promotions course, I synthesized key insights to create a comprehensive and effective social media analysis.

NY Knicks Social Media Report.pdf

Better Travel Marketing Plan.pdf

Marketing Plan

This extensive marketing plan evaluates a new product called Better Travel, which is a customizable travel planning service powered by artificial intelligence. The product's brand strategy, market positioning, competitive landscape and target audience are a few things that are assessed to develop obtainable objectives and goals. I integrated insights and methodologies from the Managerial Marketing course to enrich the analysis and create informed recommendations.

Data Report

I collaborated with campus partners such as the Nebraska College Preparatory Academy (NCPA) to support low-income, first-generation students on their journey to college success. Through initiatives like Peer Leader programs and mentor-led support, I’ve contributed to the development of marketing material to highlight the impressive impact of NCPA’s high graduation rates. The program’s success is driven by strong partnerships with local schools, foundations, and corporations, all working together to equip scholars for both academic achievement and future professional success.

NCPA Data Report.pdf

Thesis Project.pdf

Honors Thesis

As an honors student, I showcased the culmination of my academic journey by applying my knowledge from the disciplines of Advertising and Psychology to develop a thesis project. This endeavor involved conducting extensive research to investigate the relationship between socioeconomic background and consumer behavior, exploring its implications on the perception of brand images.

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