As the Assistant Director of Marketing for Academic Services and Enrollment Management at the University of Nebraska–Lincoln (UNL), I lead messaging efforts and collaborate with campus partners to ensure our communications are clear, consistent and aligned with organizational goals. I work closely with our team to manage marketing projects, keeping them organized and on track to ensure efficient and successful completion. I focus on showcasing the unique opportunities available to special populations, driving a 25% increase in international applicants and a 6% rise in transfer applicants by the priority deadline.

During my time as a marketing intern at the University of Nebraska Foundation, I collaborated closely with the organization's mission of fostering relationships and securing resources to grow support for UNL. Specifically, I teamed up with the College of Engineering to conduct thorough research and develop compelling marketing materials to showcase the profound impact of donors.

Learn more about this initiative here.

As a marketing & event intern for the Lancaster Event Center, a non-profit that hosts events such as the National High School Finals Rodeo, I assisted with the project development and account management for regional and national events. We held the largest rodeo worldwide in the summer of 2021. It featured over 1,500 students and brought 110,000 visitors to the grounds. We ran the largest marketing campaign for the event, and it generated over $16M in economic impact for the Lincoln community.