Crafting Strategic Marketing Materials
Crafting Strategic Marketing Materials
Embedded Files
Campaign Plan Book
Campaign Plan Book
In my role as account executive, I lead the development of an integrated marketing communications campaign plan for the FOX Sports U program. Working closely with the network's company executives, I contributed to a campaign that addresses partnership opportunities for the FIFA World Cup. I created the layout of the plans book and conducted research to inform our strategies.
FOX Sports Plans Book.pdfNHSFR Sponsor Packet.pdfSponsor Packet
Sponsor Packet
I gathered insights and created materials in a comprehensive sponsorship packet designed for local businesses interested in supporting the National High School Finals Rodeo in Lincoln. This packet showcases compelling graphics and engaging content to highlight the event's significant impact on the community. It outlines various sponsorship options available and illustrates the benefits organizations stand to gain from their involvement.
Admission Guide
Admission Guide
I played a key role in developing content for marketing materials, such as the Nebraska admissions guide, aimed at inspiring prospective students to pursue their education as a Husker. My focus was on promoting the unique opportunities available to specific student populations—transfer, international, NCPA and honors students—highlighting the resources and experiences the university offers to support their academic and personal growth.
UNL Admissions Guide.pdfWriting Samples.pdfWriting Samples
Writing Samples
I developed copy for a self-mailer to promote the Husker Salute pledge and provide essential details to prospective students. Shifting gears, I shared the benefits of the University Honors Program to encourage incoming students to apply for the program.
Check out more of my writing here.
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